About the Project:
Ariens, one of the premier manufacturers of lawn mowers, snowblowers, and other outdoor power equipment was in need of a refreshed web experience. We discovered that the website served an integral purpose in the purchase experience of an Ariens customer. We set out to create a destination that enabled a positive touchpoint and helped to a prospective customer determine what machine may be best in the seemingly complex product lineup.
My Role:
As the lead UX strategist on the project I worked with team and client stakeholders to determine design requirements, created and presented the IA through a comprehensive sitemap, and created wireframes that were then presented to the client for approval. Lead the efforts on conducting moderated in-person user testing on some aspects of the interaction design to ensure designs met user needs. Worked with art directors to translate wireframes to visual design and development.