In 2012, our team was approached by Cricket Wireless to add innovative new capabilities to their existing, already successful proprietary Android music streaming app, Muve Music.
Areas of focus included increasing the successfulness of the social platform within the app, as well as building a richer user experience by integrating geolocation-based features and tools within the app.
We were able to capitalize off of insights gained from both qualatative and quantitative research findings, and turn them into actionable concepts.
